A business coach on the phone that helps women entrepreneurs make better daily decisions while giving programmes real-time evidence of impact.
Pilot snapshot
One tool, two levels of value
Brada brings practical business coaching into the channels people already use. Each conversation helps an entrepreneur act today and, with privacy-aware aggregation, helps partner organisations understand what is changing across the programme.
Personalised and timely guidance for the small choices that determine whether a business grows, stalls, or loses money.
Review daily purchases, sales, costs, and margins
Calculate the minimum break-even selling price
Build practical saving and reinvestment habits
Receive follow-up based on each business situation
Use WhatsApp or SMS, including low-connectivity contexts
A scalable layer of coaching and monitoring that complements field teams instead of replacing them.
Extend consistent support between in-person visits
Track sales, savings, and business changes in real time
Identify cases that need escalation to field support
Generate credible evidence for donors and funders
Strengthen economic and gender inclusion outcomes
The challenge and the response
Traditional interventions are valuable, but workshops and occasional field visits cannot be present every time someone needs to price a product, separate profit from revenue, or decide what to reinvest. Programmes also struggle to see these day-to-day changes as they happen.
Brada turns everyday conversations into clear, actionable guidance for each entrepreneur. At programme level, aggregated interactions become indicators that help teams monitor progress, refine support, and demonstrate impact.
Every interaction is grounded in practical decisions about price, cost, profit, savings, and growth.
The experience recognises the realities, constraints, and ambitions of women running small businesses.
WhatsApp and SMS keep support close, familiar, and usable even when internet access is limited.
Conversations produce timely programme signals without adding a separate reporting burden for participants.
How it works
Brada follows the rhythm of the business, from the first diagnostic to practical follow-up and programme-level monitoring.
Brada learns about the entrepreneur, her business, current practices, and the decisions she is facing.
It offers contextual advice, calculations, and next steps in clear, conversational language.
Regular check-ins reinforce habits, record progress, and adapt suggestions to what actually happened.
Aggregated indicators give partner organisations a live view of reach, outcomes, and support needs.
The Brada experience
The interaction feels like a conversation, but each exchange is designed to build business confidence and produce structured learning.
This week I sold 2,000 MT and spent 900 MT.
Your profit was 1,100 MT. If you reinvest 15%, set aside 165 MT and keep 935 MT available.
I pay 70 MT for each piece and sell it for 50 MT.
You are losing 20 MT on every piece. Your minimum break-even selling price is 71 MT.
This month you accumulated 1,480 MZN in net profit, worked 18 active days, and applied 4 business strategies.
Show me what I should focus on next month.
Pilot results
The initial pilot shows how a lightweight conversational tool can generate both regular support and measurable programme intelligence.
Nowledge × DEV Consulting Africa
The current partnership is preparing delivery for 300 young women entrepreneurs in the Beira corridor, with a pathway to support more than 1,000 users as the model proves its value and the programme expands.
Entrepreneur voice
“Brada showed me that selling at 50 MT when each item cost 70 MT was putting my business at risk.”
Bring Brada to your programme
If your organisation supports entrepreneurs and needs continuous coaching plus clearer impact data, let’s discuss the right Brada deployment for your context.
